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Deep Linking is often the difference between a "good" app and a "seamless" user experience. And also the most underrated one, since most apps doesn't cross the PMF area. we can't use this, but recently in one of my project i got the opportunity to work on it. Key Benefits of Deep Linking Seamless User Onboarding: Directing users to a specific screen (like a referral or a discount) immediately after install. Increased Retention: Re-engaging users through push notifications that lead directly to actionable content rather than just the home screen. Improved Marketing Attribution: Tracking exactly which campaign or link led to a specific in-app action. UTM tracking as well. Where i have applied this functionality: Profile Sharing: When a user shares a specific profile or job post, the recipient should land exactly on that profile page. Source Below: